Tag: Iowa State University

Marketing and branding the agronomy major at Iowa State University

This manuscript reports on the change in the undergraduate Agronomy student population at Iowa State University since instigating a marketing campaign. The most important elements in the development of the marketing campaign were a simple message, artistic style, branding, and advertising in smart locations. After four years, one hundred and six more students were studying Agronomy, which was an increase of 91%.