Tag: student recruitment

Marketing and branding the agronomy major at Iowa State University

This manuscript reports on the change in the undergraduate Agronomy student population at Iowa State University since instigating a marketing campaign. The most important elements in the development of the marketing campaign were a simple message, artistic style, branding, and advertising in smart locations. After four years, one hundred and six more students were studying Agronomy, which was an increase of 91%.